3. Inspire a change in people
Make a great marketing campaign this should include videos and graphics. Be as transparent as possible- needs to be clear and concise, demonstrating your idea, your product and your passion. The shorter the video the better as long as you can fit everything you need in it.
Keep everything else in your project description short and simple too. If you need to get 500 backers to support you, you’ll need between 30,000 and 50,000 people to watch your video to the very end. It must tell people what you want to do and how, but especially why you exist and why backers should support you. If you don’t answer these two questions, you will most likely fail. Through this you need people viewing your page to trust you enough to support your project. Make them want to support you and your product.